Jun 17, 2019  
2017-2018 Undergraduate and Graduate Catalog 
    
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 3660 - Advertising Management

3 - 3
3660. 3 hours. Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation. Prerequisite(s): MKTG 3650.